Extend your recordkeeping, compliance, and engagement with customers
More than just your company email needs to meet compliance regulations. Your email marketing automation solution does, too. Boost and strengthen your relationships with your customers with Oracle Eloqua Marketing Automation, cloud email marketing automation and analytics software for email, advertising, sales automation, and customer experience. It enables organizations to boost sales, strengthen customer relationships, and automate outreach processes. However, without the right capture and archiving solution in place to govern its usage, tools like this open the door to risk for regulated organizations. Smarsh enables you to extend your recordkeeping, compliance, and e-discovery initiatives to the email that your organization sends using Oracle Eloqua Marketing Automation.
Smarsh capture and archiving solutions for Oracle Eloqua Marketing Automation enable organizations to:
- Communicate compliantly: Email marketing platforms like Oracle Eloqua Marketing Automation support an SMTP journaling feature, sometimes called BCC archiving. We can archive messages from any email marketing vendor that supports this functionality. Billing is based on volume of email marketing messages rather than number of users. Your teams can harness the power of Oracle Eloqua Marketing Automation while Smarsh helps you to meet strict SEC, FINRA, MiFID II and other records retention compliance requirements.
- Monitor and protect your business: Archived content is preserved in a search-ready state, policy-checked and available for quick access and review. With its advanced search, review, policy, reporting and administrative functionality, Smarsh delivers a robust solution for archiving your organization’s Oracle Eloqua Marketing Automation content.
- Automate archiving and reduce review complexity: Oracle Eloqua Marketing Automation content is automatically ingested into the Smarsh Enterprise Archive for accurate, fast, and highly effective search, e-discovery and case management. Messages can be flagged and easily escalated for review according to risk and other factors.
- End-to-end security: Whether data is in transit or at rest.
Key Features
Direct source capture
Email marketing messages are captured via SMTP. Content is captured in context in its native unaltered format, directly from the source, preserving chain of custody.
Smarsh or external archive support
Oracle Eloqua Marketing Automation content can be sent seamlessly to the Smarsh Enterprise Archive - an immutable and context-aware data store - or any 3rd-party archive, app, or data lake. Smarsh Enterprise Conduct and Smarsh Enterprise Discovery solutions are available for optimized supervision and e-discovery, respectively.
Advanced search
Smarsh archiving provides visibility into who is receiving email marketing messages as well as who is sending them. Users can leverage powerful search functionality across all archived content.
Policies
Compliance and other policies can be run against messages/email marketing campaigns to help spot trends and mitigate risk.
Attachments support
Attachments, including images and other files, are supported. Content can be viewed or downloaded in proper context and in original form.
Identity integrations
Users can manage profiles across all archived communication channels with automated identity management.
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